Email marketing remains one of the most puzzling aspects of digital marketing in 2018. But it is also one of the most important. Therefore, it is important to remember to spend the time needed on your email marketing campaigns that get the results you need.
Having a strategy that includes all of the essential elements of a marketing campaign should serve to improve your results and help you to achieve your goals for your business.
Many business owners are frustrated with their email marketing campaigns because they spend time working on them every month but fail to see the results they need to justify it. The goal for most business owners is to see a positive return on their ROI (return on investment). The challenge is to find resources that will help to increase your email open rate, response rate, and conversion rate.
How can you do this if you are struggling to find the right formula for winning at email marketing in 2018 and beyond?
Below are seven resources we found that may help.
8 Email Marketing Resources for 2018 Business Owners
These seven resources for email marketing offer a variety of ideas, tips, and tricks to increase your conversion and open rates. Some of them include experiments and A/B testing experiments, while others are excellent articles that will inspire you to apply some of the ideas to your own business. We hope they inspire you to try something new for your email campaigns.
Top 25 Benefits of Email Marketing & Why Every Business Should Be Using Email Marketing
Lyfe Marketing has a great article that will help you to understand the importance of email marketing for your business and how you can increase your ROI using this critical strategy. There are reminders about email and why it appeals to customers to use this technique, as well as 24 other valuable tips on how to maximize your email marketing campaigns.
6 Reasons Why Email Marketing Is Important For Your Internet Marketing
Inbound Rocket has an article entitled, “6 Reasons Why Email Marketing is Important for Your Internet Marketing.” It focuses on many helpful statistics about email marketing, as well as how you can measure your success on a large scale.
Ecommerce Email Marketing Statistics 2017 [Infographic]
Omnisend is a site that is focused on eCommerce marketing statistics from 2017. It goes beyond this by illustrating some of the ways you can apply what you learn to the new year as you plan your email marketing strategies. Included are tons of great marketing statistics that will help you plan and design your next email marketing campaign. It illustrates this nicely via an impressive infographic that you can download in image form to remember later when planning your email strategies.
25 Simple Ways to Grow Your Email List
Hubspot, known for its expertise in growing blog traffic and making the most of your ROI, features a resource called, “25 Simple Ways to Grow Your Email List.” In this informative look at building your email list, they offer plenty of techniques and tips that help you grow your email list for free. Some of the methods include getting your subscribers to share with others, as well as creating stellar content that everyone will love.
Lead Magnets: Ideas and Examples to Grow Your Email List
ConversionXL features a helpful resource about lead magnets and features statistics that help you maximize your email marketing list by focusing on the leads that are most likely to pay off. Lead magnets can be created using a simple ad, or they can include more complicated elements such as videos or infographics to optimize the effects. Check out this email marketing resource on their site and see what you can find.
7 Ways to Improve Email Delivery and Open Rates
Blogging.org knows the importance of email delivery and getting past the spam filter, as they connect with thousands of subscribers on a daily basis. In this list style reference guide, users will gain access to several working and effective methods to improve their delivery and open rates. Some of the most common ways to improve ROI with email, are to include email validation in your sign up process, remove blacklisted emails from your list hosting accounts and also stay away from free email hosting providers when sending out your mailings.
How I Got 532 Subscribers in 43 Days Using Cheap Facebook Ads
SmartBlogger is an excellent resource for bloggers who are trying to create a passive income from their blogs or who want to increase their ROI with their current efforts. They go into topics such as list-building strategies later in the article. But they also show how they were able to generate 532 subscribers in 43 days using simple, inexpensive Facebook ads. This resource should be quite helpful to anyone wanting to maximize their email campaigns to target their audience and increase the ROI.
Video Thumbnails Increased Our Emails’ Click-Through Rates. We Tested It.
Wistia company is known for creating the video for online courses, as well as sharing video production and video marketing techniques. You can use their knowledge of video to your advantage by checking out this helpful tutorial on how to include attractive video thumbnails to increase email click-through rates. Increasing click-through rates is one of the most challenging aspects of email marketing for business owners. So this tutorial and resource should help you come up with some ideas about how to improve what you do in your emails.
Video thumbnails get subscribers excited about the video content that you are promoting in your email campaigns, and it helps to increase interest in what you are developing. This resource from Wistia even includes a fascinating A/B split test that they carried out on over 11,000 people that resulted in higher conversion rates from the thumbnails. So you can see how they used video thumbnails to increase their conversion rates in several test cases.
How to Use These Resources
Some of the best tips we got out of these resources that we have shared with you include the following:
- Focus on lead magnets that appeal to a specific audience.
- Use retargeting and video thumbnails to attract people to your video content.
- Perform A/B experiments to see what works best for you.
- Know the statistics that drive email marketing.
If you are searching for ways to increase your level of conversions, click-through rates, and other aspects of your email marketing campaigns, these resources should give you a variety of options to think about.
The best way to use the information, experiments and lead magnet exercises like these is to try some of the techniques out and see how they work for you. There is no “cookie-cutter” plan for success, no magic pill that will ensure that you will increase your conversion rates or improve your results simply by trying one idea.
But the more ideas you get from experts who have tried them, the more tools you will have in your arsenal to apply to your business strategies, including your email marketing strategies.
You never know what the result will be until you try to pick one or two ideas and see how it helps your email marketing campaign grow.
Nothing happens overnight, but with dedication and time, you’ll start to see the results. It may also inspire you to think of your tips and techniques that you can share with others.
“The voyage of a thousand miles begins with one step.”
-Lao Tzu