Sumo just came out with a great article on the state of email marketing in 2017.
Some of the things they learned surprised me, too. Like, 26% of list owners do not send out some sort of “welcome” email immediately after the user subscribes. Even if you are just signing them up for a weekly newsletter, you should always set an email to go out immediately as a “Welcome, new subscriber!”
I was also surprised at how many list owners still use double opt-in. Our tests showed that not to be the best way anymore.
Put it on your “required reading” list for today.