The days of bragging about how big your email list is are over.
It’s no longer about size. It’s about the engagement your list has – do they open, click, respond and buy.
I’ll take a responsive, engaged list of 2,000 people over a list of 20,000 subscribers any day.
Kickbox, the service we use to help us gauge the quality of our email list sign ups, just posted a round up of experts that talk about the latest tools and tips for increasing engagement on your email list.
https://blog.kickbox.com/email-engagement
Read it and implement the advice they give. And, clean your list! There is absolutely no benefit to having subscribers that don’t open your emails. In many cases, it is hurting your deliverability.