If you’ve hung out on the internet long enough, you’ve probably heard many successful internet marketers say that ‘the money is in the list‘. The list they’re referring to is the email list.Once you build an email list of quality leads, you’ll have an easier time with sales and profits. Plus, you’ll have a loyal tribe of people following your brand. They are very useful when it’s time to test a product. You can do a soft launch on beta testers within your email list and find out which products work and which ones need tweaking. This way, when you launch to the public, you’ll be able to confidently do so with the knowledge that your product has been vetted by multiple, credible sources.
Once you build an email list of quality leads, you’ll have an easier time with sales and profits. Plus, you’ll have a loyal tribe of people following your brand. They are also very useful when it’s time to test a product. You can do a soft launch on beta testers within your email list and find out which products work and which ones need tweaking. This way, when you launch to the public, you’ll be able to confidently do so with the knowledge that your product has been vetted by multiple, credible sources.
With all of this in mind, we now all understand the importance of having a mailing list — but growing a list to a decent size is nothing short of challenging. To help with this process, we’ve listed nine of the most effective ways to boost up your mailing list in as little time as possible.
1. Free Service Offering
This tip works well for business owners whose companies offer services. A mechanic, business coach or a hairdresser can really benefit from this type of incentive. Now, it’s important to make sure that the service offering is free but feasible. It’s not wise for a mechanic to promise free oil changes for every customer that signs up to the email list. Someone has to pay for the oil. In this case, the service offering might be to sign up for a chance to win a free oil change. Do this offer each month and choose a few subscribers to reward. Once they’ve been rewarded, take a picture of them and include it in the next email newsletter. As people see that this is a real deal and new people receive a free oil change each month, they’re more likely to become engaged with what’s going on and think of your auto shop when they need work done.
2. Valuable Giveaways
Many online marketers make the mistake of doing these silly online giveaways that involve following 50 different channels and tagging friends in the pictures for a chance to win big. If a person wins, they’re likely to unfollow 45 of the 50 pages. Plus, if they don’t win, they’re even more likely to unfollow all of the pages. Get into the habit of hosting valuable giveaways with the intent to get more subscribers. If you have a good following on Instagram, host a giveaway with another brand that aligns with your brand. Pick items you know they’d enjoy. To enter, they need to subscribe to the email list and tag a friend in a picture. When you do this with one other brand versus 49 others, it’s way more effective and it’ll have better-staying power. Plus, you’ll be able to authentically introduce your brand to a new audience.
3. Free Product
A free product is an excellent incentive to build your email list quickly. If you’d really like to experience the impact without spending a ton of money, it’s wise to give away a free digital download. Digital downloads such as books, calendars, and guides are really helpful for those who are always on the go and utilize their smartphones frequently. This strategy works well for authors. The free product could be a chapter in your next book. It’ll keep them in suspicion and whet their appetites for more as soon as it’s released.
4. Influencer Marketing
Influencer marketing has become very popular because of social media. Basically, there are tons of people on Instagram that have amassed a large following and stand out as a credible voice in a specific industry. Instagram models are known to promote health, fitness and beauty products and services. Depending on the industry you’re in, this type of marketing can be very helpful to build your list quickly. If your beauty company connects with a beauty influencer on YouTube, the influencer would do a review of one of your products. Hopefully, the review is a raving one. Then, the influencer would redirect people to your email list to sign up. One of the best ways to capture more leads through this strategy involves a discount code. If the customers join the email list, they can get an additional 10% off. Plus, it would be great to require a promotion code so that you can measure how successful an influencer’s video really was for your brand.
5. Sign-In Sheets
Whether you’re an author, dentist, beauty consultant or a salesperson, it’s very important to get your name out there and get into the event arena. Whether you’re selling your own products at the event or if you’re the speaker at the event, you’ll want to set up your own sign-up sheet. On the sign-up sheet, let people know that this your way of keeping in touch with them. As you get tons of traffic and people that come through the door, you’ll have a better chance of getting tons of email address to fill your list quickly.
6. Website Promotion (Business Cards, etc.)
Promote your website through conversation, business cards, social media and more. Don’t become obnoxious and completely annoy people with self-promotion. Briefly, share your website and pass them a business card. When you bombard them, it can be perceived as desperate. However, when you’re intentional about sharing and then moving on to another topic, this can pique a person’s curiosity. Try to sell yourself, the website and your business clearly within 2-3 sentences and you’ll be in a better position to effectively promote to others.
7. Exclusive Deal Offerings
People love to feel like they’re receiving exclusive deals when they become a part of your tribe. The best way to manage this is through the use of different discount sites. Take a look at the hot deals are on the local or national level. For example, if you are a mommy blogger, encourage your readers to opt-in to your website. When they do this, share deals that moms would find extremely valuable. Whether it’s a new daycare service with a discount, spa deals or the newest grocery delivery service, offer valuable information that you wouldn’t normally share on your blog, but still deem useful.
8. Showcase Testimonials
When it comes to your business, you want to show off online. You want to repost and share glowing reviews people have left you. Unfortunately, for some people to support and purchase from your business, they need to see others doing it first. Repost the reviews through social media and always direct your followers to your website to join your email list and get more information. Whether the testimonial is a video testimonial, a picture with a product they purchased from you or a written review, always repost them. It’s a form of social validation, but it can help build your credibility and your mailing list.
9. Email Course
Course creation is one of the most popular ways to get people to opt-in to your mailing list. Many business owners will host a course and share a new lesson from that course on a daily basis. By the end of one week, you could easily have five solid and helpful lessons in your arsenal to share with your list. Set up an email autoresponder, funnels and squeeze pages so that you can automate the entire process. As soon as a person signs up to join your email list, they’re automatically sent the first module in the course to enjoy.
How to Boost Your Email Subscribers Using AfterOffers
These strategies will definitely take you far in your efforts to build an effective and responsive email list. You don’t want to focus on filling the list, you want to make sure you have tons of quality leads. Some people might find that they’re not a great fit and unsubscribe. Don’t take it personally. Just work on building your brand and being as effective and valuable as you can be. Implement a few of the strategies for momentum and watch how taking massive action can truly benefit your brand and email list in insurmountable ways.
While each of these methods is effective in their own way, they will also take a decent amount of time, research and effort to create as well. If you are ready to put some money behind your email marketing efforts, we highly recommend you give AfterOffers email lead generation a try. Through our platform and network of 1,000+ sites, we can deliver hundreds of opt-in leads to your mailing list every day. Contact us now for a free consultation and how to get started with a winning email lead generation campaign.