For some, reading the title above will likely spark some mixed feelings as it is impossible to imagine why one would pick email over the new age social media. However, as popular as social media marketing might be, email is still one of the best ways to directly reach audiences, while also having the ability to track conversions, open rates, clicks, and more. If you need an example of how … Continue Reading

The eCommerce market is booming, and there’s never been a better time to become an eCommerce business owner. You can start a website today and quickly take your online store to the next level with a few smart business and marketing techniques. One of the most successful techniques that business owners have today is email marketing. Email marketing campaigns are still the most robust way to reach individual customers on … Continue Reading

For every brand, marketing is a vital process in promoting the increment of a clientele base. For years, some of the most effective marketing strategies utilized by several brands include; commercials, flyers and newspaper ads. However, as the world evolves in different ways, new and improved methods have taken over from the more extinct ones. Since the advent of the internet, marketing strategies for many different companies has changed. Now, … Continue Reading

Having a successful online or brick and mortar business is largely dependent on marketing and one of the most effective marketing strategies is email marketing. Email marketing is vital for building relationships with current customers, prospects, leads and past customers. It gives you the chance to connect directly with them through their inbox, while also marketing to them through mobile devices and advanced online targeting through social media and remarketing. … Continue Reading

You have apparently heard or seen the power and effectiveness of artificial intelligence and the great impact it can cause on our world. It’s in the news all the time. However, what most businesses and brands are still thinking while on the sidelines, is “how can I start using AI within my own business?“. Business owners and email marketers are also looking at AI and how they can harness the … Continue Reading

Email marketing is a strategy applied to achieve business growth through effective customer outreach. For the majority of businesses and brands that put in the time and effort to build a solid email list and have a proven marketing plan in place, email marketing have been doing really well across the board and is said to have a positive impact on business when done right. While that is interesting, it … Continue Reading

Email marketing is just as effective today as it was years ago. In fact it’s even more effective and profitable now than ever before. Having someone on your email list is just the first step in the engagement and marketing process. Factor in the many different ways that you can target a subscriber (based on their email address and pixel tracking) and you have a wide range of options with … Continue Reading

One of the most powerful ways to increase sales and grow residual revenue for a business, is through the use of a mailing list. This is obvious enough, but many brands and small businesses are still doing this wrong. The idea of putting an opt-in “Subscribe to Our Newsletter” form on your site might seem like a great idea, but it’s the complete opposite. It offers no value and no … Continue Reading

Email marketing is changing all of the time. Just like mailing providers are continually working on new ways to improve their spam filters, spammers are always trying to find new ways to get passed them. Even if you are 100% legitimate with your email marketing efforts, you still need to keep up with the latest trends. More importantly, it’s not just about making sure your mailing list and marketing efforts … Continue Reading

GetResponse.com just concluded their analysis of four billion emails sent in the second half of 2018 and came to interesting conclusions. The welcome email open rate is the highest. This isn’t surprising to anyone doing email marketing today. But it confirms the idea that if you don’t grab them on your first email, it’s not going to happen. It doesn’t mean they won’t open email number two, three, or four, … Continue Reading