Email marketing is still one of the most important and effective ways to drive leads and sales back to your business. If you took away email from online marketing, the only things you would have left are SEO and social media marketing. Once you start to think about your online life without email, it definitely changes your perspective of that component of the industry altogether. In short… as long as … Continue Reading
In the world of email marketing, you are only as good as your latest mailing. It’s not just about the quality of content you are sending out, or even the engagement… it’s the value and response from your subscribers that matter most. Many list owners have no idea what to send out to their lists, and should they start seeing unsubscribes, then they really start to get terrified. No matter … Continue Reading
Email optimization can be done in a variety of ways. Email marketers and business owners should keep in mind that sometimes just changing one detail or factor can make a huge difference in clicks and conversions. To help with this process, we’ve highlighted ten examples of successful email campaign experiments show the power of one thing in increasing conversions. Be sure to take the time to read through each of … Continue Reading
Titles are important. Whether it’s a book that people are looking for or a blog post they are reading online, titles are the reason people decide to follow through with something and whether they want to invest time or money in your business. When you are sending out email campaigns, you need to know that your title is catchy. You need to know that it will work and that it … Continue Reading
Email campaigns are still one of the most effective ways to increase revenue, gain leads to further market to, and share ideas with current customers. The challenge is how to increase email click-through rates, while also implementing the same marketing methods and success that your competition is having. One of the best ways to accomplish this, is simply by analyzing what your competition is doing, while also taking a look … Continue Reading
To find the most success with email marketing and building our mailing lists, it’s not just a matter of keeping up with our own growth and optimization… it’s also a matter of keeping up with the industry and competition as well. One of the best ways to accomplish this is through the use of other industry leading email marketing blogs. As much as we would like to be your only … Continue Reading
Email marketing is one of the most challenging forms of marketing online. At the same time, it’s also one of the most effective. With so much upside in one marketing platform, why are so many individuals, brands, and organizations not seeing the results they are looking for with their email marketing, funnels, outreach, and conversions? In most cases, it’s simply because marketers are only using a fraction of what email … Continue Reading
Of all the different ways to spend money online for advertising and lead generation, email marketing and mailing list sign ups have to be one of the most effective. The reason for this is simple. Unlike other platforms where you pay for a simple click or banner impression, with an email campaign, you are actually getting an email address that can keep you in contact with your audience. As one of … Continue Reading
As important as emails are to our daily lives, it does become quite a bit overwhelming. Take a look at your email inbox and think about how many unread emails you have… then take a look at your spam folder. I’m sure the numbers are astronomical! How and when did email ever get so stressful and time-consuming? As stressful or as messy your email inbox might be, there are still … Continue Reading