Behavioral personalization is at the core of reaching out to customers. It has given email marketers an unprecedented level of control over who they target. They have particularly been able to leverage it in the four key areas of customer acquisition, engagement, retention, and monetization. It is now common to see genuine case studies of transformative results such as 100% increase in click through and a threefold increase in sales. … Continue Reading

Remarketing has received a lot of attention lately in internet marketing circles. If you are an eCommerce owner or if you have an online business website, you should understand how to use remarketing. It’s like having a second chance to make a good first impression. This is especially true for anyone with an existing email list or subscriber base of any kind. First, let’s define what remarketing is. Remarketing is … Continue Reading

Businesses have increasingly turned towards email marketing in recent years. Companies must have a web presence to be successful, and email marketing allows the company to bring a large audience to their web presence. Traditional marketing can cost thousands of dollars to reach a few thousand people, while some companies sell email addresses for around a penny a piece. But like traditional marketing, the FTC has established rules and regulations … Continue Reading

If you are looking for ways to grow your business, you should start by working on your email marketing campaigns. Email marketing is one of the most important aspects of your online business that you need to work on to be successful. But how do you figure out which approaches or techniques you should use to succeed in this? With so many different ways you can go with your email … Continue Reading

If you are struggling to find a way to build an active email list or create a more ROI-friendly email campaign, we understand the situation. Email lists are one of the most critical parts of your content marketing plan. It is almost impossible to grow your business in the way that you need to do without a solid email marketing strategy. But how can you build your list so that … Continue Reading

You are trying to get your sales volume up to a respectable level, so you started to think it might be a good idea to expand your marketing efforts into the domain of email campaigns. The advantage of email marketing is that a properly managed email list can be your go-to place for a needful boost in sales volume when all else is failing. That is of course… if you … Continue Reading

If you’ve hung out on the internet long enough, you’ve probably heard many successful internet marketers say that ‘the money is in the list‘. The list they’re referring to is the email list.Once you build an email list of quality leads, you’ll have an easier time with sales and profits. Plus, you’ll have a loyal tribe of people following your brand. They are very useful when it’s time to test … Continue Reading

The role of marketing, especially email marketing, has been growing greatly in recent years. An effective email marketing strategy now accounts for more leads, more sales, more effectiveness, and more productivity. However, marketing teams are still hampered by limited resources, small budgets, and inadequate training. If a company chooses to maintain all its marketing efforts in-house, it can spend its entire budget on marketing efforts and still not have all … Continue Reading