At its core, the concept of email marketing might seem easy. All you need to do is collect email addresses and send out a message, right? Wrong. While that is what some people might think, there are actually many levels of creating an effective email marketing campaign. It starts with an email address, but the journey that subscriber takes will make or break your email campaign. One of the most … Continue Reading

Email marketing is one of the biggest drivers of traffic, sales, and revenue on the internet today. If you want to stay ahead of the competition, you need to stay up to date on the most recent news, case studies, reports, and articles hitting the industry today. A great way to accomplish this is to simply search through ‘Google News’ to see what you can find. During our latest search … Continue Reading

The internet has changed the entire concept of doing business in the world today. There is no longer a need for a commercial building to start a business, or even a need to hire employees or get investment money. All that is required is a working business model and an authentic marketing strategy, thus allowing you to easily manage your small business from anywhere in the world. Due to the opportunities … Continue Reading

From year to year, trends change. In the digital media world, trends change even quicker. Take a look at platforms like Vine. Vine was relevant one day and then Instagram gave the same offering and Vine quickly became irrelevant. If entire social media platforms can be here today and gone tomorrow, the idiosyncrasies within email marketing go with the wind as well. However, as a marketer, it’s very important to … Continue Reading

Email marketing is dead as you know it. That is the common phrase we continually hear almost every year. Something else we continually see year after year is a whole new set of predictions and trends to be aware of for the coming year. While the concept of email marketing is probably never going to die, the methods that work best and how you can further communicate and engage with … Continue Reading

Growing an email list is something many individuals and brands focus a lot of effort on. However, if you don’t know exactly what you are going to be doing with each of your subscribers after they click the “subscribe” button, then you might actually be setting yourself up for failure before you even get started. Email is a tough game, and if you don’t approach it in the best way … Continue Reading

As of late, net neutrality has become a politically driven and divisive issue in the United States. For those business owners who own an online or E-commerce business, the success of your enterprise solely depends on the internet. To have a brand recognized and venture into new markets both locally and internationally, an online business largely depends on how free the internet is in their geographical location or jurisdiction. The … Continue Reading

When it comes to generating more leads and revenue, most marketers and brands are willing to explore all options. Some of the most common ones being paid advertising to increase traffic to your sites, buying co-registration within other lead generation forms, or simply paying for email data through a wide range of sources. The problem with each of these methods is that you really don’t know where the subscriber is … Continue Reading