The GDPR is making headlines and gaining a lot of attention as of lately. Just like we saw with CAN-SPAM several years back, any new laws and regulations in reference to email marketing, online transactions, and customer data are going to make shockwaves through the industry. As one of the leading email marketing companies on the internet today, we not only want to make sure you are provided with the … Continue Reading
When someone searches for your name online, what will they find? If you don’t know the answer, then you are probably already in trouble. Google and social media are now providing the world with the first impression of you, your brand and your business on a daily basis. This is something we recently talked about on the blog and why it’s so important for local brands to protect how they … Continue Reading
For most local businesses, customers and loyalty mean everything. Unfortunately for many types of small mom and pop businesses, the internet has completely changed not only the way we shop and by things in the world today but also how we find out about local businesses as well. While the majority of customers to a local diner, store or retail location might live within the area, a decent percentage of … Continue Reading
The use of chatbots has recently taken off in a big way. In the past, it was considered to be a future technology that few business owners wanted to use. But now it is trending on many eCommerce forums and other sites that deal with tools for business owners. At the same time, businesses and brands who have already found success with online and email marketing, are now seeing the … Continue Reading
If you’d like to have a successful business on the internet, not only do you need to have a form of monetization and offer value to an audience, you also need to understand how to change with the times. A perfect example of this would be how content is being consumed on the internet today — text is going out the window, while video is in demand! While every business … Continue Reading
With more than 300 million blogs on the internet today, that is a whole lot of content being created on the internet. For the most part, the majority of these blogs are doing simply that — “just creating content” and not making any money in the process. However, there are some bloggers who are really cashing in on the content they create, the brands they build, and the audiences they … Continue Reading
The days of bragging about how big your email list is are over. It’s no longer about size. It’s about the engagement your list has – do they open, click, respond and buy. I’ll take a responsive, engaged list of 2,000 people over a list of 20,000 subscribers any day. Kickbox, the service we use to help us gauge the quality of our email list sign ups, just posted a … Continue Reading
Content marketing is the most important thing that businesses do to promote their brand. Everyone knows that the more digital “assets” you have, the better you will do in the online market. The challenge is knowing which assets or platforms to use to have the most significant impact. Should you use Instagram and social media more, email marketing, or blogging? The answer is that you should use all of these … Continue Reading
Budgeting is important for any business. Without a budget, you do not have a plan for how you will spend your money. Your revenue must be allocated to many different things, including your email marketing campaigns. Email marketing can quickly run into big money if you are not careful. It is essential that you always keep your eye on your goals and keep your ROI high. In this post, we … Continue Reading
Email marketing remains one of the most puzzling aspects of digital marketing in 2018. But it is also one of the most important. Therefore, it is important to remember to spend the time needed on your email marketing campaigns that get the results you need. Having a strategy that includes all of the essential elements of a marketing campaign should serve to improve your results and help you to achieve … Continue Reading