Are you looking for ways to increase your success in your email marketing in 2017? Email marketing is one of the most important tools you have at your disposal to increase your return on investment and sales online. This is essential to your online advertising strategy. You should always try to collect as many resources and strategies as possible to focus on gaining the most success with your branding.
Without an effective email marketing campaign, you will not likely see the kind of revenue that you need to succeed with your online business. It’s important to have a plan to increase your email marketing strategy so that you can know you’re on the right track.
In this post, we will take a look at some of the most effective ways to make sure you are using the power of your email marketing in the way you should see the best results.
List Building
List building is the first thing you should focus on when planning and strategizing your email marketing campaign. Without effective list building, you will not get very far regarding your email marketing plan. List-building is a continual process that never stops because you always need to increase the number of leads you have to market to.
You should try to target particular types of people to your list when you recruit them for your marketing list, and you should add to this by placing a simple form on your page to get people to sign up for your list.
Newsletter forms and popups on sites
Putting newsletter forms and popups on your site may increase your level of engagement and interest from your visitors. Just be careful about popups as they can be annoying and you could get dropped in Google if you overuse this technique.
As long as the ad is not too intrusive, you can use it to your advantage and leverage the power of advertising that focuses on capturing leads that you would ordinarily lose. It may also significantly decrease your bounce rate on your site.
Newsletter forms are great since they encourage signing up for your newsletter and give you a way to communicate with your target audience. It doesn’t have to be elaborate, and it’s best to keep it simple. Only ask for essential information such as their name and email to get more responses.
Mailing list hosts
Creating mailing list hosting is easy if you use a service such as eMailman.com or others. These services allow you to set up mailing lists for your business so that you can organize and set up automatic mailing for your business. Many of them also include automatic mailing of newsletters to your target audience.
Mailing list hosts
Email list hosting is a good solution if you want to create and manage your lists and handle them in an automated system. Most of these systems allow you to host your email newsletter lists and other data in the cloud while setting up an automatic mailing list that operates automatically as per your setup instructions.
Mailing list hosts usually charge you a monthly fee for the use of their service, and you can choose the options that work best for you. Some of these hosts offer more than others so shop around and see which ones offer the services that you need the most.
Tracking of email campaigns/results
One of the most essential elements of an effective email campaign is how you track your results and gather data on how successful it is. Monitoring and tracking of your email marketing campaigns is the only way to know for sure how successful you are in your efforts. There are many tools you can use to do this including Google Analytics and Kissmetrics.
Kissmetrics charges a fee, and it is a company started and maintained by Neil Patel. He takes pride in stating that has improved the revenue and sales of many big companies so it might be worth it to look into his service.
However, Google Analytics is incredibly detailed when it comes to what they offer for you to monitor your site as well as many things you can do to help shape your advertising campaigns. With Google Analytic’s tools, you have the ability to monitor every page that you have registered with the service and adjust your campaign strategies according to the results you see on various pages.
Cleaning mailing list
Another important thing you should do to improve the results of your email marketing campaigns is to keep your email mailing list clean. Go through your email distribution lists from time to time and weed out emails and contacts that have unsubscribed. Scrub the email contacts where you have received no inquiries or reactions from them and replace them with new prospects. If you have too many names on your email mailing list, it will tend to be less effective and full of “dead contacts” who do nothing for your sales goals.
Instead, focus on selling more to fewer people and concentrate on the target audience that you hope to pull into a variety of your products and weed out your lists.
It is important to organize and take the time to clean up your mailing lists once in awhile. If you don’t, you will be overwhelmed by the amount of emails that you are juggling, some of which are a moot point since some subscribers are not acting on your products. Some companies choose to create an automatic email that asks them if they wish to stay on your email list or be removed. This way, you are not wasting time and energy on those who don’t respond to your offers.
Retargeting of emails
One technique that many businesses have discovered is to retarget emails. This involves taking emails that were unsuccessful when you sent them to your entire mailing list and redirecting and focusing them more on your smaller audience. For example, if you own a flower shop, rather than market to everyone who might want to order flowers, focus on only people looking for Mother’s Day gifts or those who are interested in roses only.
Narrowing your intended audience will allow you to be more focused in your message as well. This is an advantage when you are working on videos and other media that you use to market your products and brand to your target audience.
Using webinars for email lists
Webinars have a great deal of impact on public opinion and on the opinion of your target audience. Webinars involve setting up a live video feed that focuses on a specific topic or niche area. It allows you a way to directly connect to your potential customers and helps you increase your branding in a very specific way.
People who attend webinars tend to sign up for email lists much more often than those who do not attend a webinar on a topic. You can even make your sign-up for your webinar to serve as an email sign-up to receive other updates. Just make sure you include this fact when people sign up, so they will know they are also signing up for your email newsletter.
Buying email signups through AfterOffers.com service
This is a unique idea that is made possible by the After Offers company. It groups your offer into other offers in your niche area, and when someone joins a mailing list of another company in your niche area, they are presented with your offer, as well. This is a type of customized advertising that allows you to put yourself in front of the people who are already interested in your topic.
Then they are presented with your ad to see if they are interested in it, as well.
This may be a good way to tap into some of the potential traffic and sales that you have been missing before. Go to Afteroffers.com to see how this works.
The key to email marketing success in 2017 is in taking decisive action to create an email list strategy that generates good leads that lead to sales. They will not always result in more sales and revenue, but you should use the tools and resources you have at your disposal to increase your odds of success.
It is more in the positive actions we take that make the difference.