It’s no secret that email is one of the most strong and powerful channels of marketing on the internet today — especially for the e-commerce marketers. No matter, if you are trying to construct a meaningful relationship with clients, generate public hype over a newly released product or even to just accelerate sales, email is the key to winning over new customers and growing the size and revenue of your business.
You have probably heard all these before but to be honest, it gets really annoying and frustrating when you see the lack of engagement from subscribers on your lists. No matter what the aim of your business is, it will fail if you are unable to engage and relate to subscribers through your brand.
The good news is that it’s not as tough as many make it out to be. The bad news is you need to be patient, and actually, implement some of the top working methods that are already out there. As with any type of business or goal setting, this will take a set amount of time and effort to see real results.
Are you ready to make email marketing work for your business? Here are some ways to do it:
- Ask the audience for their feedback:
You have to know what your customers want from your business. This is one of the most important aspects of a business. Marketers are unable to answer this question, unless they have a good idea of who their target audience is, and what their previous buying habits are. Through a report from Yes Lifecycle Marketing, over the last two years, the rate of click-throughs in email has decreased by more than 22 percentage points. If subscriber clicks are on their way down, your revenue will likely follow. For understanding your customers better, ask them what they want from your emails. Most subscribers are ready to give you honest answers, you just need to ask for their feedback. - Know about your customers as well as audiences:
This is an essential part of email marketing. Before growing a base of audiences, it is important to know as much about them as possible — such as buying habits, demographic location, and age or gender. If you don’t have this information on file, be sure to track their browsing on your site through the use of cookies. No matter what you are offering or selling, tour emails should be targeted towards these groups specifically. This will give your customers the ability to better relate to your business more than others. - Linking the social media profile to the email:
If you are wondering how this will help you then lets dive right in. Pretty much everyone is on Facebook, Twitter, and Instagram these days. If you referencing your social media links within your emails, subscribers will likely also visit your social media profiles as well. This is also a great opportunity to implement remarketing into your email marketing efforts as well. - Customizing the content of your email:
Once you are done with pining down the audiences you are trying to connect through email marketing, now you have to tailor valuable and informative content that your audience will act upon. For each group or audience member, you have to customize your emails accordingly — when segmentation options are available. Gone are the days when you can simply send a mass mailing out to everyone — it just isn’t as effective. - The subject line sizzle:
Now that you know about your audiences and have also customized your emails as per their focus and buying habits, it’s time to spend some time on your email titles as well. Writing an interesting and intriguing subject line that will allure your customers to read your email is key. This will also help you to avoid the spam filters as well. You need to keep in mind that, if your email goes straight to the spam box, your customer will never check your message no matter how well you have written it. You can either tease them with intriguing ad copy or cut straight to the chase by telling them what’s inside your latest email. - The 2-step teaser:
If you want the readers to buy products or take services you are offering, then it is quite necessary to get your subscribers to act on a simple call to action or teaser. In other words, never end your communication with the customer in a single email. Always try to make it a teaser of two-steps, which requires your clients to visit your website. It is a great way to generate clicks by building suspense among your readers. - A newsletter is not the final destination:
Automated email campaigns and the newsletters are great tools to keep the customers informed about your products. But, in most cases, automation does not engage with customers on a personal level. Hence, for keeping customers engaged, send spontaneous emails in between the newsletters. Ask them about their opinions, enquire about their liking and seek their advice, because most customers enjoy personal service and feeling valued in the process.
It’s no surprise that email marketing continues to gain in popularity and that businesses and brands of all sizes are using it to increase traffic, generate clicks and also gain new customers.
One of the most effective ways to put all of this into motion is to actually build out an aggressive opt-in email campaign of your own. Through the use of AfterOffers and our partner websites, we can start delivering hundreds of new subscribers to your list daily — all of which are 100% unique and legit. Contact us today to get started!